Overview
Amazon Creator Connections is Amazon's tool that lets brand-registered sellers create campaigns, set commission offers, and invite creators in the Amazon Influencer Program to promote their products.
It is Amazon's answer to a brand-side recruitment surface: instead of only waiting for creators to find products, brands can post offers and reach out to creators directly inside Amazon.
How it works
A brand sets up a campaign with a commission rate and a brief, and creators in the Influencer Program can discover and accept the offer. The brand pays commission on the sales those creators drive.
It works alongside Amazon Attribution and the Brand Referral Bonus so the resulting external traffic is measured and, where eligible, rewarded.
Why it matters
Creator Connections gives Amazon brands a native way to run performance creator campaigns, closer to how TikTok Shop's affiliate plans work, rather than piecing together outreach entirely off-platform.
It is still limited to creators inside Amazon's program, so brands that want a broader or cross-platform roster supplement it with their own outreach.
How brands use it
Brands post commission campaigns to attract Amazon Influencer Program creators, then run their own outreach in parallel to recruit creators who are not already in Amazon's pool or who also sell on TikTok Shop.
Related resources
How Hubfluence supports this workflow
Hubfluence lets brands build and manage a creator roster that spans Amazon, TikTok Shop, and Shopify, so a strong creator can be activated across every storefront instead of siloed to one platform's tool.
Learn more about Creator database, or book a demo to see how Hubfluence runs your TikTok Shop creator program end to end.
