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Amazon Influencer Program guide

How to find Amazon influencers for your brand (2026)

How the Amazon Influencer Program works, where to discover Amazon creators, and how to get your product featured on their storefronts and on-product review videos.

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The short answer

To find Amazon influencers, scroll to the "Videos for this product" section on your competitor's Amazon product pages — every creator listed is an Amazon Influencer. Browse Amazon Live by category for more. For scale, use a creator database like Hubfluence to filter thousands of TikTok, Instagram, and YouTube creators who already link an Amazon storefront in bio.

The winning offer is product seeding + inclusion on their storefront + an on-product review video, letting them earn the standard Amazon Associates commission. Some creators also take a $50–$300 flat fee for video production.

The 5-step framework

  1. 1. Understand the Amazon Influencer Program

    Amazon Influencers are creators with active TikTok, Instagram, YouTube, or Facebook accounts approved into Amazon's Influencer Program. Each gets a branded Amazon storefront where they feature products, earn 1–10% commission on every sale, and often create on-product review videos that appear directly on the product detail page. For sellers, an Amazon Influencer feature is one of the highest-conversion placements on the entire platform.

  2. 2. Find Amazon Influencers via on-product videos

    Scroll any Amazon product detail page to the 'Videos for this product' section. Every video creator there is an Amazon Influencer. Click their name — you'll land on their storefront. This is the highest-intent discovery path because you're finding creators who already review products in your exact category. Start with 5–10 of your top competitors' PDPs and save every creator name.

  3. 3. Search Amazon Live and creator discovery tools

    Amazon Live (amazon.com/live) aggregates every streaming Amazon creator — filter by category and browse. Also search TikTok and Instagram for #amazonfinds, #amazonmusthaves, #amazoninfluencer, #amazonfavorites. Most Amazon creators cross-post from these platforms and link their storefronts in bio. YouTube review channels in your category are also worth mining.

  4. 4. Use a creator database for category-level sweeps

    Manual search caps quickly. To scan thousands of Amazon-active creators filtered by niche, country, engagement, and audience age, use a creator database like Hubfluence. We index TikTok, YouTube, and Instagram creators who link Amazon storefronts in their bio — the strongest signal they actively promote Amazon products — so you can pull a list of 100+ matched creators in a single search.

  5. 5. Reach out with a storefront feature + commission offer

    Amazon creators earn 1–10% commission on every sale they drive through their storefront (Amazon pays, not you). Standard offer: send free product, ask for inclusion on their storefront plus an on-product review video, let them earn standard Amazon Associates commission. Many creators also take a small flat fee ($50–$300) for the video production effort. Hubfluence's DM + Gmail bot handles personalized outreach to 1,000+ creators per day.

Amazon Influencer Program commission rates (2026)

Amazon pays creators the commission, not you. Rates are set by Amazon at the category level and refresh periodically — always check Amazon's help center for current figures.

CategoryApproximate rate
Luxury beauty, Amazon Coins10%
Beauty, Fashion, Home improvement8%
Amazon Fashion, Home, Kitchen, Automotive4–8%
Electronics, Baby, Office products3–4%
PCs, desktops, peripherals2.5%
Video games, grocery1%

Related guides

How to Find Influencers (Multi-Platform)

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How to Find Micro-Influencers

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How to Find YouTube Influencers

YouTube-specific discovery and rate benchmarks by subscriber tier.

Amazon FBA Calculator

Estimate Amazon FBA fees and margins before paying any creator commission.

Frequently asked questions

What is the Amazon Influencer Program?
The Amazon Influencer Program is Amazon's creator partnership initiative. Approved creators get a branded storefront on Amazon, earn commission on every product sale driven through their links, and can upload review videos that appear directly on Amazon product detail pages. To qualify, creators need an engaged TikTok, Instagram, YouTube, or Facebook account.
How do I find Amazon influencers in my niche?
Three paths. (1) Scroll to 'Videos for this product' on competitor product pages — every creator there is an Amazon Influencer. (2) Browse Amazon Live at amazon.com/live by category. (3) Use a creator database like Hubfluence to filter creators who have Amazon storefronts linked in their TikTok/Instagram/YouTube bio.
How much commission do Amazon influencers earn?
Amazon Influencer Program commissions range from 1–10% depending on category: up to 10% for luxury beauty, 4–8% for home and electronics, down to 1–3% for commodity categories like video games and groceries. Rates are set by Amazon, not negotiated with sellers.
How do I get my product on an Amazon influencer's storefront?
The standard offer: send a free sample, ask for inclusion on their storefront + an on-product review video, and let them earn the standard Amazon Associates commission on every sale. Many creators also take a small flat fee ($50–$300) for the video production effort. Most are happy to feature products their audience actually wants.
Can I find Amazon influencers for free?
Yes. Amazon's own product pages and Amazon Live are completely free sources — both surface creators who are already Amazon Influencers. Hashtag searches on TikTok and Instagram (#amazonfinds, #amazonmusthaves) are also free. Hubfluence's free 7-day trial adds category and audience filtering across our full creator database.

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