About us

Transforming TikTok Shop GrowthThrough Creator Partnerships

At Hubfluence, we've built the automation infrastructure defining the future of TikTok Shop affiliate marketing, helping brands discover, connect with, and manage creators at scale.

What we do

The #1 TikTok Shop platform for
brands and agencies.

Hubfluence is an affiliate outreach and management platform for brands and agencies that unifies AI creator discovery, outreach, sample management, and campaign management in one tool.

Find the right creators

AI Creator Search across a 4M+ TikTok Shop affiliate database. Describe the creator you want in plain English and surface the ones that fit your brand, niche, and GMV targets.

Automate outreach at scale

Send 1,000+ personalized DMs and emails a day with automated follow-ups. Recruit hundreds or thousands of affiliates without a manual outbox.

Manage samples and campaigns

Approve sample requests, track shipments, and run your entire affiliate program from one CRM built for how TikTok Shop teams actually operate.

Track creator performance

Live GMV, video, and creator analytics, plus Amazon and Shopify halo reporting, so you can see which partnerships are actually compounding revenue.

Our team

Meet the Founders

The team behind Hubfluence brings together expertise in e-commerce, technology, and creator marketing.

Michael Tona, Founder & CEO at Hubfluence
Founder & CEO

Michael Tona

Michael has spent over 10 years in e-commerce. He's run paid media for hundreds of brands, built and operated his own DTC brand, and most recently worked inside a top 10 TikTok Shop agency, where he managed creator programs and campaigns end to end. That mix gives him a clear view of how brands actually operate on TikTok Shop: how they source creators, how outreach really happens at scale, how live shopping and affiliate revenue actually compound, and how teams report on GMV. Hubfluence is the platform he wished existed when he was scaling brands himself, designed around the workflow real operators use every day.

Aaron Kong, Founder & CTO at Hubfluence
Founder & CTO

Aaron Kong

Aaron is a technologist with a track record of building scalable software platforms. Before Hubfluence, he founded and operated several companies in the e-commerce space, including ventures focused on Amazon and Walmart sellers, where he built the data, automation, and seller-tooling backbone that those marketplaces demand. That same playbook (clean data pipelines, reliable automation, and tooling that respects how operators actually work) translates directly to TikTok Shop. At Hubfluence he leads the engineering org and owns the AI-powered systems that let brands discover, message, and manage creators at scale.

Frequently asked questions

Questions, answered.

Get started with us

Automate your creator campaigns.

From outreach to GMV reporting, Hubfluence runs every part of your creator campaigns for agencies and enterprise brands. Set it up once, scale it across every brand you manage.

Creator Discovery iconCreator Discovery
Campaign Management iconCampaign Management
Social Intelligence iconSocial Intelligence
Reporting & Analytics iconReporting & Analytics