Research

TikTok Shop Research and Creator Marketing Data

Sourced TikTok Shop data reports and creator marketing benchmarks. GMV, seller and creator counts, commission rates, and top brands, each cited and free to reference. Built by the Hubfluence team.

Data reports

Benchmark reports and sourced data sets, each cited and free to use.

TikTok Shop data

The numbers behind TikTok Shop: GMV, sellers, creators, and top brands.

Benchmarks and definitions

Rate math, metric definitions, and the models creator teams reference.

  • When to pay per impression, per click, or per conversion, with breakeven math.

  • Revenue per ad dollar versus net profit after every cost, with formulas and a worked example.

  • Commission on sales versus flat fee for reach, and the hybrid model most programs run.

  • Clear definitions of TikTok Shop, affiliate, creator marketing, analytics, and ecommerce terms.

Get started with us

Automate your creator campaigns.

From outreach to GMV reporting, Hubfluence runs every part of your creator campaigns for agencies and enterprise brands. Set it up once, scale it across every brand you manage.

Creator Discovery iconCreator Discovery
Campaign Management iconCampaign Management
Social Intelligence iconSocial Intelligence
Reporting & Analytics iconReporting & Analytics