Who this is for
Anyone who needs to prove the creator program is working. Founders reporting to investors, marketing teams reporting to brand owners, agencies reporting to clients.
- Brand owners who want one number: GMV driven by creators this month.
- Marketing teams comparing creator tiers, niches, and content formats.
- Agencies producing client-ready performance reports without manual exports.
- Ops teams identifying which videos drove a spike and which creators went silent.
Two views, one dataset
The same affiliate data, sliced two ways. Creator Analytics shows the creator viewpoint. Video Analytics shows the video viewpoint.
| View | What it shows | Best for |
|---|---|---|
| Creator Analytics | Every creator posting for your brand, with GMV, posts, ROI, and engagement per creator. | Spotting top performers, identifying who to invest more in, who to retire. |
| Video Analytics | Every video tied to your TikTok Shop, with the creator who made it and the same metrics applied at the video level. | Figuring out which content format works, which hooks drive purchases. |
Talk to us
Want to see your TikTok Shop GMV broken down by creator?
Connect your shop on a walkthrough and we'll show your top performers, biggest gaps, and where to invest next. No deck.
What you actually get
- Live TikTok Shop data. GMV and order data update continuously.
- Filter and compare. By date range, creator tier, list, niche, content format.
- Roll-ups + drill-downs. Move from program-level GMV to a single video without leaving the dashboard.
- Export-ready reports. Clean exports for client reviews and investor updates.
- Feeds the rest of the workspace. Top creators surface for VIP lists. Silent creators surface for re-engagement Segments.
How to get started
- Connect your TikTok Shop. Analytics pulls live data once the connection is in place.
- Open Creator Analytics to see GMV by creator over the last 30 days.
- Open Video Analytics to drill into the top-performing posts and their engagement.
- Save filtered views for your weekly reporting routine.
- Use the top-performer list to seed a VIP Creator List and re-invest sample budget.
