Analytics is the reporting layer on top of your whole workspace. Track GMV, ROI, and orders across every creator and every video, on live TikTok Shop data. Two views, one dataset, no manual exports.
Most tools make you stitch a dashboard together from exports. Analytics sits on top of everything you do in the workspace, so the numbers are always live and always tied to the creators and videos behind them.
GMV, ROI, orders, and active creators roll up into one view, so you always have the headline number your founder or client asks for.
The same live data sliced two ways: Creator Analytics for who to invest in, Video Analytics for which content converts.
GMV and order data read live from your connected TikTok Shop, so the numbers move as orders come in. No nightly re-import.
Analytics moves with the decision you are making. Start at the program level, roll up to the creator, isolate the video, then save the view you report from. Scroll to walk it.
One dashboard rolls the whole program into GMV, ROI, orders, and active creators. Read the total next to your sample and commission spend before you drill into any single creator or video.
One dashboard rolls the whole program into GMV, ROI, orders, and active creators. Read the total next to your sample and commission spend before you drill into any single creator or video.
Creator Analytics answers who to invest in and who to retire. Every creator posting for your brand sits in one row with GMV, posts, engagement, and ROI, sortable and filterable by list or niche.
Open Creator Analytics when the question is who to invest in and who to retire. Every metric rolls up to the affiliate.
Video Analytics isolates the individual post so you can see which hook, length, and format drove purchases. A strong creator can have one runaway video and nine duds, and only the video view shows you that.
Open Video Analytics when the question is what content converts. The same program, isolated to the individual post.
Filter down to the cohort you report on, save it, and export a clean CSV for client reviews and investor updates. The top performers feed VIP lists and silent creators feed re-engagement Segments.
Save the view you report from so next week's client or investor update takes seconds, not an afternoon.
Connect TikTok Shop once and Analytics starts pulling live GMV, orders, and per-creator performance immediately.
Analytics pulls live GMV and order data the moment your shop is connected, no manual import or spreadsheet needed.
Sort Creator Analytics by GMV over the last 30 days, then drill into Video Analytics to see the posts driving the spikes.
Save your weekly reporting view, then seed a VIP Smart List from the top performers and move sample budget toward them.
Creator Analytics shows everything from the creator's viewpoint. Every creator posting for your brand, with their GMV, posts, ROI, and engagement. Video Analytics shows everything from the video's viewpoint. Every video tied to your TikTok Shop, with the creator who made it and the same metrics applied at the video level.
Yes. Once your TikTok Shop is connected, GMV and order data update continuously inside the workspace.
Yes. Filtered views export cleanly for client reports, board updates, and internal reviews.
Yes. Each connected shop gets its own analytics view, and agency-tier accounts can roll metrics up across all client shops in one dashboard.
Open Creator Analytics when the decision is about people: who to invest more sample budget in and who to retire. Open Video Analytics when the decision is about content: which hook, length, or format actually drove purchases. Creator Analytics rolls every metric up to the affiliate, while Video Analytics isolates the individual post, so the same program looks different depending on which question you are answering.
GMV is the total TikTok Shop sales attributed to your creators through the affiliate program in the date range you select. It is revenue driven, not profit, so read it alongside what you spent on samples and commission to understand the return. Analytics pulls this from your connected TikTok Shop, so the figure matches what you see in Seller Center.
Analytics reads live from your connected TikTok Shop, so GMV and order data update continuously rather than on a nightly batch. Views and engagement follow as TikTok reports them. You do not have to refresh or re-import anything to see the current state of the program.
Connect your shop on a walkthrough and we will show your top performers, your biggest gaps, and where to invest sample budget next. No deck.