See Your Top
Revenue Creators.
Creator Analytics rolls TikTok Shop performance up to the individual affiliate. GMV, views, posts, ROI, and e-com level, one row per creator. Filter by date, list, or niche to spot top performers and silent partners.
The creator viewpoint
on live data.
Video Analytics drills into the post. Creator Analytics rolls everything up to the affiliate, so the question it answers is who to invest in and who to retire. The numbers move as orders come in.
Per-affiliate roll-up
Every creator posting for your brand in one sortable row, with GMV, views, posts, engagement, ROI, and e-com level on live data.
Filter and compare
Scope to a Smart List, a niche, or a date range and roll performance up across VIPs, follow-ups, and prospects.
Feeds the workspace
Top performers surface for VIP lists and silent creators surface for re-engagement Segments, so the table drives the action.
Rank, read,
then re-invest.
Creator Analytics turns a roster into a weekly decision. Rank by GMV, read the four metrics together, find the efficient performers, then rescue the silent ones. Scroll to walk it.
Every affiliate in one table.
The core view is a sortable, filterable table of every creator in your program with the metrics that matter. Sort by GMV over the last 30 days to see who is carrying the program, filter by list or niche to compare cohorts.
Every affiliate in one table.
The core view is a sortable, filterable table of every creator in your program with the metrics that matter. Sort by GMV over the last 30 days to see who is carrying the program, filter by list or niche to compare cohorts.
@ava.lumenL514 posts2.1M6.1x$61K
@noor.beautyL511 posts1.7M5.5x$48K
@aira.skinL49 posts1.3M5.2x$39K
@lia.glowcoL37 posts940K4.6x$27KEvery creator posting for your brand in one sortable, filterable table. Sort by GMV, views, ROI, or e-com level.
Read the four metrics together.
GMV, posts, engagement, and ROI only make sense together. A high-GMV creator with one post is a lucky spike. A creator posting steadily with rising GMV and healthy ROI is a partner worth investing in.
@ava.lumenL5Skincare · steady posterInvest moreRead the metrics together. A creator posting steadily with rising GMV and healthy ROI is the one to invest in, not a one-post spike.
Find the efficient performers.
ROI is the honest tiebreaker when two creators post similar GMV. Sort by ROI to surface the quiet performers who return more per dollar, then protect their supply of product and early access.
@bree.skintokGMV $22K7.8x@ava.lumenGMV $61K6.1x@noor.beautyGMV $48K5.5x@aira.skinGMV $39K5.2xSort by ROI to find creators who never top the raw-GMV chart but return more per dollar, then protect their supply of product.
Rescue the silent creators.
The clearest action the table surfaces is the silent creator: samples shipped, zero posts. Push them into a re-engagement Segment and a follow-up sequence before you write the sample off.
@mila.careShipped Mar 20 posts
@dana.beautycoShipped Mar 50 posts
@jess.glowShipped Mar 90 postsSilent creators are budget spent with nothing back. Push them into a follow-up sequence before you write the sample off.
Connect your shop,
rank your creators.
Connect TikTok Shop once and Creator Analytics starts pulling live per-affiliate performance immediately.
Connect TikTok Shop.
Creator Analytics begins pulling live per-affiliate GMV and order data the moment your shop is connected.
Sort and tag.
Sort by GMV over the last 30 days, tag the top 10% as VIPs, and move them into a dedicated Smart List.
Re-engage and save.
Filter for silent creators, push them into a re-engagement Segment, and save your weekly view for fast Monday reporting.
Creator Analytics
questions, answered.
Yes. Once your TikTok Shop is connected, GMV and order data update continuously.
Yes. Filter the dashboard down to a single list (e.g. VIPs, beauty creators, sample recipients) to compare performance across cohorts.
Creator Analytics rolls metrics up to the affiliate. Video Analytics drills into the individual post. Use Creator Analytics for who to invest in; use Video Analytics to figure out which content format worked.
Yes. Filtered views export cleanly for client reviews and investor updates.
Look for creators whose GMV is climbing week over week while they keep posting, and whose ROI holds up against the sample cost and commission you paid. Those are compounding partners worth more product, early access, and a spot on a VIP Smart List. A one-off high-GMV spike from a single post is not the same signal, so weight steady, repeatable performance over a single lucky video.
Filter Creator Analytics for creators with samples shipped and zero posts, since that is budget spent with nothing back yet. Move them into a re-engagement Segment and run a follow-up sequence reminding them of the product and the offer before you write the sample off. Many silent creators just need a nudge and a clear brief to post for the first time.
High engagement with low GMV usually means the reach is there but the content is not converting: a weak hook, a poor product fit, or a missing call to action. Open that creator's posts in Video Analytics to see which video underperformed, then fix it with a sharper brief rather than dropping the creator. An engaged audience is hard to find, so it is often worth coaching the content before cutting the partner.
See your creators
ranked by GMV.
Walk through Creator Analytics on live data, identify your top 10%, and decide where to invest sample budget next. No deck.
@ava.lumenL5Top performer this month$61K