Michael Tona.

Michael Tona is the founder and CEO of Hubfluence, the TikTok Shop creator platform used by brands and agencies to find creators, run outreach, manage samples, and track GMV in one place.

He has spent over 10 years in ecommerce. He has run paid media for hundreds of brands, built and operated his own DTC brand, and most recently worked inside a top 10 TikTok Shop agency, where he managed creator programs and campaigns end to end.

That mix is why Hubfluence exists. Running creator programs at agency scale made the gaps obvious: sourcing creators worth contacting, getting replies at volume, keeping sample logistics from collapsing into a spreadsheet, and proving which partnership actually produced revenue. He writes about the parts operators get stuck on, because they are the parts he got stuck on.