Glossary · Amazon creators

What Is Amazon Influencer Program?

Amazon's program that lets creators build a storefront of recommended products and earn commission on sales they drive through it.

Definition

Amazon Influencer Program: Amazon's program that lets creators build a storefront of recommended products and earn commission on sales they drive through it.

The Amazon Influencer Program is Amazon's version of creator marketing. Approved creators build a personal Amazon storefront of recommended products and earn a commission on qualifying sales they drive to Amazon through their content and links.

It is Amazon's counterpart to TikTok Shop affiliates: performance-based creator promotion, run inside Amazon's ecosystem, with commission paid on attributed sales.

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