Overview
A commission tier is a structured commission rate that varies by creator value or performance, rather than paying every affiliate the same. It lets a brand reward its best partners without inflating the rate for the entire roster.
On TikTok Shop, tiers usually combine a base Open Plan rate with higher targeted rates for specific creators.
How it works
A brand sets a base commission everyone gets, then offers higher rates to creators it wants to win or reward, sometimes scaling the rate with sales volume. The structure is implemented through targeted collaborations.
Why it matters
A flat rate either overpays small creators or underpays the ones you most want. Tiers let you stay competitive for high-value creators while protecting margin across the long tail.
How brands use it
Brands reserve their best rates for proven converters and strategic recruits, using the tier as a lever to win and retain the creators who drive the most GMV.
