What Is Open Collaboration?

Open Collaboration, often called the Open Plan, is a TikTok Shop affiliate setting where you publish a product with a fixed commission and let any eligible creator pick it up and promote it without needing an individual invitation.

It is the lowest-effort way to make your catalog available to the creator marketplace, since creators discover the product themselves and start posting.

You add products to your Open Plan and set the commission rate. Those products then appear in the affiliate marketplace where creators browse for things to promote. Any creator who meets TikTok's eligibility can grab the product and start earning commission on sales.

Because you are not approving each creator, the Open Plan trades control for reach. You get broad availability but less say over who represents your brand.

Open Collaboration is how brands get baseline affiliate coverage without manual recruiting. For a hot product at a competitive commission, it can attract creators passively.

On its own it is rarely enough to scale. The creators who move the most GMV usually need to be recruited directly through targeted invites and outreach, so most programs pair the Open Plan with active recruitment.

Brands use the Open Plan as the always-on floor of their affiliate program: every product listed at a fair commission so any creator can promote it. They then layer targeted collaborations and direct outreach on top to win specific high-value creators.

Hubfluence complements the Open Plan by helping you actively recruit the creators who would never find you on their own: search for the right profiles, run outreach sequences, and bring them into a managed roster instead of waiting for the marketplace.