What Is Targeted Collaboration?

Targeted Collaboration, or the Targeted Plan, is the TikTok Shop affiliate setting where you invite specific creators to promote your product with a custom commission and custom terms, rather than opening it to everyone.

It is how brands recruit the creators they actually want: proven converters, audience fits, or larger partners who expect a better deal than the open marketplace rate.

You identify creators you want, then send a targeted invite with a commission rate (often higher than your Open Plan), optional free samples, and any specific terms. The creator reviews and accepts, and their content carries your product link.

Because each invite is individual, you control who represents the brand and can tailor the offer to win competitive creators.

The creators who drive the most GMV rarely come from the open marketplace; they are recruited. Targeted Collaboration is the mechanism for that, letting you offer a deal strong enough to win a specific creator.

The work is in finding and reaching the right creators at volume. Inviting ten people by hand does not scale a program; winning programs send targeted invites and outreach to hundreds of fitting creators.

Brands build a shortlist of creators that fit their category and audience, then send targeted invites with a competitive commission and a free sample so the creator can film authentic content.

They reserve their best commission tiers for targeted partners and treat the relationship as a managed one: clear brief, fast sampling, and follow-up.

Hubfluence is built for targeted recruitment at scale. Search for creators that match your category and performance criteria, run outreach sequences to invite them across DM and email, and manage the samples and follow-ups that turn an invite into live content.