Overview
The creator marketplace, sometimes called the affiliate marketplace, is the TikTok Shop surface where brands and creators find each other. Brands list affiliate offers, and creators browse products to promote at the set commission.
It is the built-in, passive way to make your products available to the creator pool.
How it works
Brands publish products through the Open Plan into the marketplace, and eligible creators can pick them up. It works alongside targeted invites, which let brands proactively recruit specific creators rather than waiting.
Why it matters
The marketplace gives baseline visibility, but the creators who drive the most GMV usually need to be recruited directly. Relying on the marketplace alone leaves the best partnerships on the table.
How brands use it
Brands use the marketplace as a passive floor and layer active outreach and targeted invites on top to win the creators they actually want.
How Hubfluence supports this workflow
Hubfluence goes beyond the marketplace by helping you proactively find and recruit creators who would never discover your offer on their own, through search and outreach sequences.
Learn more about Creator Database, or book a demo to see how Hubfluence runs your TikTok Shop creator program end to end.
