Overview
Shopify Collabs is Shopify's native creator marketing tool. It lets a Shopify merchant find creators, invite them to an affiliate or gifting program, generate unique discount and affiliate links, and pay commission, all from inside the Shopify admin.
It is Shopify's answer to running a creator program without leaving the store, connecting creator sales directly to the merchant's Shopify orders and payouts.
How it works
A merchant sets up an affiliate program in Collabs, invites or approves creators, and issues each a unique link or code. Sales through those links are tracked in Shopify, and commission is calculated and paid out through the tool.
Because it lives in Shopify, order data, discount codes, and payouts stay in one system rather than being reconciled across separate tools.
Why it matters
For a Shopify-first brand, Collabs removes friction: creator sales, discount codes, and commission all sit next to the orders they produced.
Its scope is Shopify. Brands running creators across TikTok Shop and Amazon as well need a layer that spans platforms, since Collabs tracks the Shopify side.
How brands use it
Shopify-first brands use Collabs to run affiliate and gifting on their own store, then extend recruitment and cross-platform management with an outreach layer when they add TikTok Shop and Amazon.
Related resources
How Hubfluence supports this workflow
Hubfluence connects to Shopify and runs the discovery and outreach that fills a creator program, so brands can recruit at scale and manage creators across TikTok Shop, Amazon, and Shopify from one roster.
Learn more about Hubfluence integrations, or book a demo to see how Hubfluence runs your TikTok Shop creator program end to end.
