Overview
Amazon Associates is Amazon's original affiliate program. Publishers, bloggers, and creators sign up, generate affiliate links to Amazon products, and earn a commission on qualifying purchases made through those links.
It predates the Amazon Influencer Program and is broader: anyone with a qualifying website, app, or channel can join, not only social creators with a storefront.
How it works
An Associate creates tracked links or widgets for Amazon products and places them in content. When a shopper clicks and buys within the cookie window, the Associate earns a category-based commission.
The Influencer Program is a social-first extension of Associates: it adds a curated storefront and is aimed at creators with an audience on social platforms.
Why it matters
Associates is the foundation of affiliate marketing on Amazon and a common way content sites monetize product recommendations.
For brands, understanding Associates clarifies how much of their Amazon sales may already be creator- and publisher-driven, and where a structured creator program can add intent and control.
How brands use it
Brands rarely run Associates themselves, but they recruit the creators and publishers who do, pairing that reach with Amazon Attribution and the Brand Referral Bonus to measure and reward the sales it drives.
How Hubfluence supports this workflow
Hubfluence helps brands identify and recruit the creators promoting in their category, so affiliate-driven Amazon sales come from partners a brand chose rather than only from whoever happened to link the product.
Learn more about Creator database, or book a demo to see how Hubfluence runs your TikTok Shop creator program end to end.
