Overview
The Shop app is Shopify's consumer-facing shopping app. Shoppers use it to discover products, buy from Shopify-powered stores, track their orders, and re-engage with brands they have purchased from, all in one place.
For merchants, it is an additional discovery and checkout surface owned by Shopify, sitting on top of their own storefront.
Why it matters
The Shop app gives DTC brands a channel for repeat discovery and streamlined checkout that they do not have to build themselves, plus order tracking that reduces support load.
It is another surface where creator-driven demand can convert, since shoppers who discover a brand through a creator may complete or repeat the purchase in the app.
How brands use it
Brands optimize their Shop app presence so the shoppers creators send their way have a smooth path to buy and come back, turning first creator-driven purchases into repeat sales.
How Hubfluence supports this workflow
Hubfluence drives the top of that funnel: recruiting the creators whose content sends new shoppers to a brand's Shopify store and, in turn, the Shop app.
Learn more about AI Creator Search, or book a demo to see how Hubfluence runs your TikTok Shop creator program end to end.
