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2026 TikTok ad benchmarks

TikTok CPM rates: the 2026 benchmark

Average TikTok CPM in 2026 is $3–$10 for paid in-feed ads and $4–$12 for influencer-content campaigns. Full breakdown by niche, ad format, and a side-by-side comparison vs Instagram, YouTube, and Meta.

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The short answer

What is the average TikTok CPM in 2026?

$3–$10 paid CPM, $4–$12 influencer CPM is the 2026 baseline across niches and audience sizes. Beauty, supplements, and finance run higher ($10–$20+); gaming and entertainment run cheapest ($2–$5). Spark Ads (boosted creator content) typically come in 30–50% lower than standard in-feed ads because TikTok's auction favors organic-feeling content.

CPM is one signal among many. Engagement rate, conversion intent, and audience overlap with your buyer matter more for ROI than a $2 CPM swing. Plug your numbers into the free CPM calculator and benchmark against the niche table below.

By niche

2026 TikTok CPM by niche

Niche is the single biggest determinant of TikTok CPM. Demand from advertisers — not impression supply — sets the auction floor.

NichePaid CPMInfluencer CPMNotes
Beauty & cosmetics$8 – $15$10 – $18Highest demand vertical. TikTok Shop competition keeps CPM elevated year-round.
Health & supplements$9 – $16$12 – $20Compliance restrictions reduce ad inventory; advertisers pay a premium for approved placements.
Fashion & apparel$7 – $13$8 – $15Spikes Q3/Q4 (holiday). Spark Ads on creator content typically 30% cheaper than standard in-feed.
Tech & SaaS$5 – $10$7 – $12Lower than Meta tech CPM despite a younger audience. Strong performance for AI tools and creator tools.
Food & beverage$4 – $9$5 – $11Restaurants and CPG brands dominate. ASMR food content has the cheapest CPM per impression on the platform.
Fitness & wellness$5 – $10$6 – $12Q1 New Year bump pushes CPM up 30% in January. Calms by March.
Gaming & entertainment$2 – $5$3 – $7Cheapest CPM on the platform — high-volume, low-competition inventory.
Finance & crypto$10 – $20$15 – $25Regulatory restrictions cut available creators in half — premium rates for compliant ones.
By ad format

2026 TikTok CPM by ad format

CPM also shifts dramatically by format. Spark Ads (boosting an existing creator post) is the cheapest at-scale option; TopView and Brand Takeover are reserved for launches.

FormatCPM rangeBest for
In-Feed Ad (standard)$5 – $12Cold audience awareness, app installs, e-commerce conversion.
Spark Ad (boosted creator post)$3 – $8Lower CPM than in-feed because TikTok favors organic-feeling creator content in the auction.
TopView (first impression)$25 – $50Massive 1-day reach for product launches and brand awareness pushes.
Brand Takeover (full-screen)$30 – $65Rare, high-impact placement. Reserved for major brand launches.
Branded Hashtag Challenge$80 – $150User-generated reach amplification. CPM looks high but UGC volume is enormous.
Cross-platform

TikTok CPM vs Instagram, YouTube, and Meta

TikTok still has the cheapest CPM of the major social platforms for creator-driven content. The gap vs Instagram is closing as more advertisers shift budget to TikTok Shop.

PlatformCPM rangeNotes
TikTok$3 – $10 (paid) · $4 – $12 (creator)Cheapest of the major social platforms for creator-driven content. CPM gap vs Instagram is closing.
Instagram$5 – $15 (paid) · $7 – $18 (creator)Higher CPM than TikTok across the board. Reels CPM is closer to TikTok's; feed CPM stays elevated.
YouTube$10 – $30 (pre-roll) · $15 – $40 (creator integration)Highest CPM but longest watch time. See the full /resources/youtube-cpm-rates breakdown.
Meta (FB)$7 – $20 (Reels) · $10 – $25 (feed)Older audience pulls CPM up despite mature ad inventory. Best for finance, insurance, and home services.
The math

How to calculate TikTok CPM

CPM = (total spend ÷ total impressions) × 1,000. If a TikTok ad spends $500 and generates 100,000 impressions:

  • Total spend: $500
  • Total impressions: 100,000
  • CPM: ($500 ÷ 100,000) × 1,000 = $5.00

Plug your own numbers into the free Hubfluence CPM calculator. If you only know two of the three values (spend, impressions, or CPM), the calculator solves the third.

Keep exploring

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When to optimize for impressions and when to optimize for clicks — with examples.

TikTok Influencer Rates

Per-video benchmarks by follower tier with category multipliers and usage-rights pricing.

For brands

Stop overpaying on creator CPM.

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