Usage rights are the permission a brand secures to reuse a creator's content in its own channels, such as paid ads, its website, or email, beyond the creator's original organic post.
Without usage rights, a brand can only benefit from a creator's post where the creator published it. With them, a proven piece of creator content can be repurposed as an ad or an owned-channel asset, which is often where it delivers the most value.
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Usage Rights: license and reuse creator content →
