Creator content is only reusable in your own ads if you have the rights to it. Usage Rights is an agent that requests, captures, and files content licensing from creators above a GMV threshold you set, with the scope and duration locked.
A clean, running record of exactly which creator content you are cleared to reuse, and where.
With rights on file, one strong creator video runs as a paid ad, lives on your product page, and repurposes across channels. Without them it stays a single organic post. Usage Rights secures that permission at volume so nothing sits unusable.
Point the agent at creators above a GMV bar you set, so you only pursue rights for content worth reusing, not every post on the roster.
The agent asks qualifying creators for usage rights in your brand voice, then captures the grant, term, and channels automatically when they say yes.
Cleared videos run as paid ads, on Amazon listings, and across your owned channels, each within the scope the creator granted.
Usage Rights works just like Spark Codes. Set a threshold, let it request rights, watch it lock each grant with its scope, and find a clean record filed in your dashboard. Scroll to walk each step.
Point the agent at creators above a GMV bar you set, so you only pursue rights for content worth reusing. The ask always matches the value of the video, and you never chase permission on a post that will not justify it.
Point the agent at creators above a GMV bar you set, so you only pursue rights for content worth reusing. The ask always matches the value of the video, and you never chase permission on a post that will not justify it.
"Hey {first_name}, your {product} video crushed it. Can we run it in our ads for 6 months? You keep earning commission on every sale it drives."
You only pursue rights for content worth reusing, so the ask always matches the value of the video.
When a creator's content clears the bar, the agent asks for usage rights in your voice, the creator agrees, and the grant is locked with the duration and channels captured. You never send the request or transcribe the terms by hand.
The grant, the duration, and the channels are captured the moment the creator says yes, so nothing lives in a fading DM thread.
Granted rights are filed in your dashboard with the scope, Paid, Organic, Amazon, or Meta, and the time left on each grant. You can see at a glance exactly which content you are cleared to reuse and where.
A defensible record of what you are cleared to use and on which channels, not a half-updated spreadsheet.
Hand a cleared video to your ads and put it to work across the channels it was licensed for: run it as a paid ad, add it to an Amazon listing, or repurpose it on your owned channels, all within the scope on file.
Once the agent is live, it messages qualifying creators, captures the grants that come back, and files each one without you touching the conversation.
Decide the GMV bar that makes a creator's content worth reusing for your brand, then create a Usage Rights agent set to it.
Review the request message once so it goes out in your brand voice. The agent uses it to ask every creator who clears the bar.
The agent requests rights, captures each grant with its scope and term, and files it in your dashboard as a running record ready to hand to your ads.
Yes. Usage Rights is live in Hubfluence. It works alongside Spark Codes as part of a shared Ads and Rights toolkit. Book a demo to see it running on your creator program.
Usage rights are a creator's permission for your brand to reuse the content they made, for example running their video as a paid ad, putting it on a product page, or repurposing it across channels. Without granted rights, the content stays a single organic post.
You create an agent and set a GMV threshold. The agent reaches out to qualifying creators to request usage rights, captures their response when they grant permission, and files the granted rights in your Hubfluence dashboard as a clear record.
Yes. You set a GMV threshold so only creators above the bar you choose are asked for usage rights. That keeps outreach focused on the content actually worth reusing.
They are sibling agents in the same Ads and Rights toolkit. Usage Rights collects content licensing so you can reuse creator content in your own ads; Spark Codes collects Spark Ad codes so you can boost creator posts. Both work the same way: create an agent, set a threshold, and let it request and file what comes back.
Running or re-cutting a creator's video in your own paid ads without their permission is a real risk, not a formality. The ad can be pulled and the relationship with the creator can sour. Securing rights first keeps your reuse on solid ground, and Usage Rights keeps the record of who granted what so you always know which content is cleared. This describes how the feature helps you stay organized, not legal advice for your specific situation.
Once a creator grants usage rights, you can take their video beyond the single organic post: run it as a paid ad, feature it on your product pages, and repurpose it across your owned channels, within the scope of the permission granted. Hubfluence files each grant in your dashboard so you have a clear record of which content you are cleared to reuse.
Book a demo and we'll show how the Ads and Rights toolkit collects content licensing across your creator program, filed as a clean, defensible record. No deck.