Usage Rights

License Creator
Content for Ads.

Creator content is only reusable in your own ads if you have the rights to it. Usage Rights is an agent that requests, captures, and files content licensing from creators above a GMV threshold you set, with the scope and duration locked.

Threshold-based requestsGrants captured for youA clean record on file
Rights library63 cleared
Cleared63+11 this month
Reuse GMV$54K+27% MoM
Expiring4
Revenue from reused content+27% MoM
Cross-posted toTikTok logoMeta logoAmazon logo
@ava.lumenPaidMetaCleared6 mo left
@noor.beautyPaidAmazonCleared12 mo left
@lia.glowcoOrganicCleared3 mo left

A clean, running record of exactly which creator content you are cleared to reuse, and where.

Turn posts into assets

One agent keeps your
content library clean.

With rights on file, one strong creator video runs as a paid ad, lives on your product page, and repurposes across channels. Without them it stays a single organic post. Usage Rights secures that permission at volume so nothing sits unusable.

Threshold-based requests

Point the agent at creators above a GMV bar you set, so you only pursue rights for content worth reusing, not every post on the roster.

Automated outreach and capture

The agent asks qualifying creators for usage rights in your brand voice, then captures the grant, term, and channels automatically when they say yes.

Reuse across every channel

Cleared videos run as paid ads, on Amazon listings, and across your owned channels, each within the scope the creator granted.

How it works

Set the rule,
let it collect.

Usage Rights works just like Spark Codes. Set a threshold, let it request rights, watch it lock each grant with its scope, and find a clean record filed in your dashboard. Scroll to walk each step.

Set a GMV threshold.

Point the agent at creators above a GMV bar you set, so you only pursue rights for content worth reusing. The ask always matches the value of the video, and you never chase permission on a post that will not justify it.

Create agent · Thresholdyou set this
Request rights when content clears
$10KGMV on a video
@ava.lumenRose Serum demo$31KQualifies
@noor.beautyZero Pore routine$22KQualifies
@bree.skintokNight Wrap review$16KQualifies
@kai.stylesCleanser unboxing$7KBelow bar
Auto-request rights when a video clears $10K
Template message

"Hey {first_name}, your {product} video crushed it. Can we run it in our ads for 6 months? You keep earning commission on every sale it drives."

You only pursue rights for content worth reusing, so the ask always matches the value of the video.

Request, agree, lock.

When a creator's content clears the bar, the agent asks for usage rights in your voice, the creator agrees, and the grant is locked with the duration and channels captured. You never send the request or transcribe the terms by hand.

Rights requestrunning
Rights request sentAsked in your brand voiceAuto
@ava.lumen agrees“yes, 6 months in your ads”Creator
Rights locked6 months capturedPaidMetaFiled

The grant, the duration, and the channels are captured the moment the creator says yes, so nothing lives in a fading DM thread.

A clean, defensible record.

Granted rights are filed in your dashboard with the scope, Paid, Organic, Amazon, or Meta, and the time left on each grant. You can see at a glance exactly which content you are cleared to reuse and where.

Rights libraryclean record
Cleared63assets
In use29in ads
Requested11
@ava.lumenPaidMetaCleared
@noor.beautyPaidAmazonCleared
@bree.skintokOrganicCleared
@lia.glowcoVitamin C serumRequested

A defensible record of what you are cleared to use and on which channels, not a half-updated spreadsheet.

Reuse it with confidence.

Hand a cleared video to your ads and put it to work across the channels it was licensed for: run it as a paid ad, add it to an Amazon listing, or repurpose it on your owned channels, all within the scope on file.

Reuse cleared contentlive
@ava.lumen · Rose Serum demoPaidMetaAmazonCleared
Now running asRevenue · 30d
Meta Advantage+ logoMeta Advantage+Facebook and Instagram ads$12.4K3.8xROAS
Amazon listing video logoAmazon listing videoMain image and A+ content$8.1K+18%CVR
Paid TikTok logoPaid TikTokSpark Ads from the same video$15.7K4.2xROAS
One cleared video, three channels, one clean record.On file
Set it up once

Pick a bar, approve the copy, let it run.

Once the agent is live, it messages qualifying creators, captures the grants that come back, and files each one without you touching the conversation.

01

Set a GMV threshold.

Decide the GMV bar that makes a creator's content worth reusing for your brand, then create a Usage Rights agent set to it.

02

Approve the outreach copy.

Review the request message once so it goes out in your brand voice. The agent uses it to ask every creator who clears the bar.

03

Let it collect and file.

The agent requests rights, captures each grant with its scope and term, and files it in your dashboard as a running record ready to hand to your ads.

FAQ

Usage Rights
questions, answered.

Yes. Usage Rights is live in Hubfluence. It works alongside Spark Codes as part of a shared Ads and Rights toolkit. Book a demo to see it running on your creator program.

Usage rights are a creator's permission for your brand to reuse the content they made, for example running their video as a paid ad, putting it on a product page, or repurposing it across channels. Without granted rights, the content stays a single organic post.

You create an agent and set a GMV threshold. The agent reaches out to qualifying creators to request usage rights, captures their response when they grant permission, and files the granted rights in your Hubfluence dashboard as a clear record.

Yes. You set a GMV threshold so only creators above the bar you choose are asked for usage rights. That keeps outreach focused on the content actually worth reusing.

They are sibling agents in the same Ads and Rights toolkit. Usage Rights collects content licensing so you can reuse creator content in your own ads; Spark Codes collects Spark Ad codes so you can boost creator posts. Both work the same way: create an agent, set a threshold, and let it request and file what comes back.

Running or re-cutting a creator's video in your own paid ads without their permission is a real risk, not a formality. The ad can be pulled and the relationship with the creator can sour. Securing rights first keeps your reuse on solid ground, and Usage Rights keeps the record of who granted what so you always know which content is cleared. This describes how the feature helps you stay organized, not legal advice for your specific situation.

Once a creator grants usage rights, you can take their video beyond the single organic post: run it as a paid ad, feature it on your product pages, and repurpose it across your owned channels, within the scope of the permission granted. Hubfluence files each grant in your dashboard so you have a clear record of which content you are cleared to reuse.

Part of the Ads and Rights toolkit

See Usage Rights
in action.

Book a demo and we'll show how the Ads and Rights toolkit collects content licensing across your creator program, filed as a clean, defensible record. No deck.

Threshold-based requests
Automatic capture
Filed to your dashboard
A defensible record
Cleared assets63+11 this month
In use29in ads
GMV bar$10K
Manual chase0
Latest grant
@ava.lumen · 6 monthsPaidMetaCleared