Overview
Share of voice is your brand's portion of total creator content, mentions, or sales in a category relative to competitors. It measures how present your brand is in the conversation that drives discovery.
On TikTok Shop, a brand with high share of voice has more creators posting more shoppable content about its products than its rivals, which compounds into more discovery and sales.
How it works
You estimate your brand's volume of creator content or sales in a category and divide it by the category total. A higher share means your products show up more often when shoppers browse and the algorithm recommends.
Why it matters
Discovery on TikTok is a function of content volume. Winning share of voice in your category often precedes winning share of sales, because more content feeds the algorithm that decides what shoppers see.
How brands use it
Brands track how many creators are posting about them versus competitors and push to out-recruit and out-content rivals in their category.
How Hubfluence supports this workflow
Hubfluence's Social Intelligence helps you see category-level creator activity so you can benchmark your presence against competitors and recruit aggressively where you are behind.
Learn more about Social Intelligence, or book a demo to see how Hubfluence runs your TikTok Shop creator program end to end.
