GMV Max is TikTok Shop's automated advertising solution. Instead of building and tuning individual ad campaigns, you set a target and TikTok's system spreads spend across product cards, creator videos, and LIVE placements to grow your total GMV.
It is designed to roll affiliate content, your own videos, and shopping ads into one optimized push, which is why it has become a core lever for scaling a TikTok Shop once you have content that converts.
Read the full guide:
The complete GMV Max guide: ROI, creative, failures →Related resources
Related terms
