Segments

Segment Your
Affiliate Funnel.

Segments split your creator base into behavior-based cohorts across the whole affiliate funnel, from samples in shipment to your top revenue drivers to the ones who went quiet. Each cohort gets its own tailored play: a sequence, a creative brief, a contest, or a community invite.

Behavior-based cohortsLive, auto-updatingOne click to a play
Segmentslive funnel
Your affiliate funnel
Recommended play: Prime them to post
Creative briefVideo inspoDiscord invite
Create outreach for this cohort
Targeting, not broadcasting

Your best asset is
already in your list.

Every sampled creator cost you product and shipping. Re-engaging a creator who already knows you is far cheaper than sourcing a cold one, and behavior predicts who will actually post.

The whole funnel, mapped

Group creators by where they sit with your brand: samples in shipment, content pending, posted a video, revenue generating, plus the re-engage cohorts who went quiet.

Live, self-updating

A segment stays live and updates as creators change behavior, so a win-back cohort always reflects who actually churned without a manual rebuild.

Wired to every play

Attach a sequence, a creative brief, a contest, or a Discord invite to a cohort in one click, and track the GMV that cohort drives separately so you can prove the lift.

How Segments work

From a flat list
to targeted plays.

Build a cohort from behavior, see it inside your funnel, wire it to a tailored play, and track the GMV it drives. Scroll to walk it.

Slice by behavior, then profile.

Build a segment from what creators have actually done with your brand: sample status, post count, days since last post, GMV. Layer profile filters like niche, country, and follower size on top to sharpen the cohort.

Segment builder94 match
Sample statusDelivered, not posted
Days since sample7 to 30
30-day GMV$0 to $50
NicheBeauty
CountryUnited States
94 creators match right nowSave cohort

Combine behavior with profile filters like niche, GMV tier, and country to define exactly the group you want to reach.

See your whole funnel.

Segments map your real affiliate funnel: samples in shipment, content pending, posted a video, revenue generating, plus the re-engage cohorts who posted once or went quiet. Click any cohort to load its live count and recommended play.

Segments · Affiliate funnel8 cohorts
Your affiliate funnel
Re-engage creators
Revenue GeneratingReward and retain

Driving $50+ GMV in your shop

In cohort134
30-day GMV$88K
Create the play

Wire the whole play.

A cohort feeds more than a message. Fire a tailored sequence, attach a creative brief with video inspo, and pull creators into your Discord in one flow. Segments feed Sequences feed Creative Briefs feed community.

Segment · Attached playembedded
Segment: Samples in ShipmentTrigger
128 creators, live cohort
Tailored outreach sequenceSequence
DM plus email, 3 steps
Attach a creative briefCreative Brief
Video inspo and guidelines
Send a Discord inviteCommunity
Pull them into your brand server

One cohort feeds the whole play. The segment fires a tailored sequence, attaches a creative brief with video inspo, and pulls creators into your community, all wired together.

Prove the lift.

Every cohort tracks its own applications, posts, and GMV. That is how you prove a win-back or a top-creator play actually moved revenue, cohort by cohort, not as a guess.

Win-back cohort · Tracking+$14K GMV
Reactivated41+18 wk
New posts96+31 wk
GMV back$14K+$5K wk
GMV recovered30 days
Top re-engaged creatorsViewsGMV back
1@noor.beautyReactivatedSkincare · 4 new posts312K$6.2K+$2.1K wk
2@mara.dermReactivatedSkincare · 3 new posts204K$4.8K+$1.7K wk
3@lia.glowcoPosted againBeauty · 2 new posts148K$3.1K+$1.2K wk

Every cohort tracks its own applications, posts, and GMV, so you can prove a win-back or a top-creator play actually moved revenue.

Live in minutes

Build a cohort, attach a play.

Define the group once, save it, and re-engage that exact cohort whenever you have something relevant to send.

01

Build the segment.

Combine behavior and profile filters: sample status, post count, days since last post, GMV tier, niche, and country.

02

Save the cohort.

The segment stays live and updates as creators move in and out, so it always reflects who actually belongs right now.

03

Attach and track.

Wire a sequence, creative brief, contest, or Discord invite to the cohort, tailor it to the moment, and track the GMV that group drives.

FAQ

Segment
questions, answered.

A segment is a saved group of creators defined by their behavior with your brand: sampled but never posted, posted once then churned, top revenue drivers, or any custom filter. You attach an outreach sequence to the segment, or enter it into a contest, so each cohort gets a tailored message instead of a generic blast.

Smart Lists are manual collections you build by hand for a sequence or SKU. Segments are behavior-based cohorts that update automatically as creators change status, like days since last post or GMV tier. Lists are static buckets; segments are live, rule-driven groups.

Yes. Build a segment of creators who posted once and went quiet for 30+ days, then run a win-back play. Since they already have your product, gamify it: invite them to a contest, pull them into your brand Discord, and give them a reason to start posting again.

Enter a segment into a contest to compete a specific cohort, like your top revenue-generating creators, and track applications, posts, and GMV for just that group. That lets you prove a contest or win-back actually moved revenue.

Yes. Combine any behavior and profile filters: sample status, post count, days since last post, GMV tier, niche, country, language, and follower size. Save the segment once and re-engage that exact group whenever you have something relevant to send.

Use a Smart List when you hand-pick creators for a specific SKU or sequence and want that selection to stay fixed. Use a Segment when the group is defined by behavior, like days since last post or GMV tier, and you want membership to update on its own as creators post, go quiet, or cross a threshold. A Smart List is a static bucket; a Segment is a live, rule-driven cohort.

Start with where each creator sits in their journey with your brand: sampled but never posted, posted once then quiet, or actively driving GMV. Then layer profile filters like niche, GMV tier, country, language, or follower size to sharpen the group. The tighter and more specific the cohort, the more relevant the message and offer you can send it.

See it on your shop

Build a win-back
on your data.

Book a walkthrough and we will build a churned-creator cohort from a sample of your data, wire it to a re-engagement sequence, a creative brief, and a contest, and walk through how to track the lift. No deck.

Behavior-based cohorts
Live, auto-updating
Wired to every play
GMV tracked per cohort
CohortsLive
UpdatesAuto
Handoff1 click
TrackingPer cohort
Common cohorts
Samples in shipment128
Content pending94
Revenue generating134
Inactive creators79
Win back the creators you have