Five list types, one place
A Smart List can be built from any Social Intelligence page. You are no longer limited to saving creators. Save the brand you want to reverse-engineer, the product you want to reference in a brief, the category you are watching, or the agency you are sizing up.
| List type | Built from | What it is for |
|---|---|---|
| Creator Lists | AI Creator Search and the Creator Database | Reusable rosters per SKU, launch, or performance tier that feed outreach sequences. |
| Brand Lists | The Brands page in Social Intelligence | Track competitors and reference brands: who is dominating your category and how. |
| Product Lists | The Products page in Social Intelligence | Shortlist winning SKUs to reference in creator briefs or benchmark against your own. |
| Category Lists | The Categories page in Social Intelligence | Watch where demand is heading before you commit inventory or content. |
| Agency Lists | The Agencies page in Social Intelligence | Benchmark or shortlist the agencies running the biggest creator programs. |
Who this is for
Anyone doing real TikTok Shop research and creator management. The more you dig through Social Intelligence, the more you need a place to save what you find. Smart Lists are that place.
- Brand owners with multiple SKUs who need a different creator roster per product, plus a shortlist of competitor brands and reference products.
- Marketing teams running parallel campaigns and tracking who and what is on which list.
- Agencies juggling client brands who need creator rosters per client and a watchlist of rival agencies and categories.
- Operators who want to organize research once instead of re-searching the same brands, products, and creators every week.
Why research and outreach fall apart without lists
Once you are looking at hundreds of creators, brands, and products, it gets messy fast. Three patterns show up over and over.
- Findings get lost. You spot a rising brand or a winning product, then lose it in a sea of open tabs. Without a list, the insight is gone by next week.
- Creators fall through the cracks. Without structure, promising creators get lost in the noise. You forget who you reached out to, who is waiting on samples, and who is ready for the next campaign.
- Wrong creators, wrong products. Without SKU-specific creator lists, sequences blast everyone the same way. Beauty creators get pitched fitness SKUs. That wastes samples and burns relationships.
Talk to us
Want help structuring lists for your category?
We'll walk through how to split your roster across SKUs and niches, and which brands, products, and categories to watch, in 10 minutes. No deck.
How Smart Lists work
The same simple flow works from any Social Intelligence page. Discovery, organization, and outreach stay connected end to end.
| Step | What you do | Outcome |
|---|---|---|
| 1. Find and save | Filter any Social Intelligence page (Creators, Brands, Products, Categories, Agencies) and save matches into a named list. | Your research is organized by type and theme instead of scattered across tabs. Unlimited lists on every plan. |
| 2. Act on the list | Push a creator list into an outreach sequence (Email + TikTok DM). Use brand, product, category, and agency lists as living watchlists and research shortlists. | Creator lists drive outreach with no re-importing. Research lists keep your competitive picture in one place. |
| 3. Track and refine | See which creator lists drive the most content and sales. Update brand and category watchlists as the market moves. | Compounding results: rosters get sharper every cycle and your market view stays current. |
What you actually get
- Lists from every surface. Save creators, brands, products, categories, and agencies, each from its own Social Intelligence page.
- Unlimited lists on every plan, with unlimited items per list. No artificial caps as your research grows.
- One-click handoff to sequences. Creator lists feed straight into Email and TikTok DM Sequences. No exports, no CSVs.
- SKU, niche, tier tagging. Build separate creator rosters for each product line, content type, or performance bucket.
- Feeds Auto Responder and Sample Manager. A creator list is the audience for every other tool in the workspace.
How to get started
- Open any Social Intelligence page: Creators, Brands, Products, Categories, or Agencies.
- Apply your filters, then save the matches into a named Smart List.
- For creator lists, connect the list to an outreach sequence and launch the first touch.
- For brand, product, category, and agency lists, revisit them as watchlists to track how the market is moving.
- Refresh weekly. Add new finds and prune what has gone cold from each list.
