How to get Amazon affiliates for your brand

The two kinds of Amazon affiliates (do not conflate them)

Brands trip over this constantly, so get it straight before you recruit. There are two separate Amazon programs, and the creators in each behave differently.

Amazon Associates

• What it is: Amazon's classic affiliate program. Creators generate text and image links to any product and earn a category-based commission (roughly 1% to 20%, with a 24-hour cookie window).
• Where it works: anywhere they can post a link. Blogs, websites, newsletters, YouTube descriptions, link-in-bio pages.
• For your brand: these creators send offsite traffic to your listing. Your job is to get them to feature your product and link to it.

The Amazon Influencer Program

• What it is: a separate program for social creators that gives each one a personal Amazon storefront and the ability to post shoppable videos directly on product detail pages.
• Where it works: onsite, on Amazon itself. Their videos appear on the listing, right where shoppers are deciding to buy.
• For your brand: these creators can put review and demo videos on your product pages, which lifts conversion for every shopper who lands there, no matter how they arrived.

You want both. Associates-style creators widen your top of funnel with offsite traffic; Influencer Program creators lift conversion onsite.

How to get Amazon Influencer Program creators on your listings

Onsite video is the higher-leverage play, because it works on traffic you are already paying for.

1. Identify creators in your category

Look for Influencer Program creators who review products like yours. You can spot them by their shoppable videos on competing listings and by their Amazon storefronts. Creators who already cover your niche convert best.

2. Reach out with product and a clear ask

• Send the product. Onsite video creators need to actually use the item to make a credible review.
• State the offer. Free product, a commission or flat fee, and exactly what you want (a shoppable video on your listing).
• Make it easy. Give them your ASIN, key selling points, and any hooks that already convert.

3. Get multiple videos on the listing

One good demo video helps. A handful of videos from different creators, showing the product from different angles, helps more. The goal is a listing that answers a shopper's questions in video before they bounce.

4. Rotate and refresh over time

A listing is not a one-and-done job. Products change, competitors add their own video, and shoppers respond to fresh faces. Keep a small pipeline of Influencer Program creators feeding new videos onto your top listings each quarter, and retire clips that no longer reflect the product. Treating onsite video as an ongoing program, not a single campaign, is what keeps the conversion lift compounding.

How to get creators driving offsite traffic to your Amazon listing

Offsite creators bring new buyers to the listing, which also feeds Amazon's ranking signals.

• Recruit Associates and social creators who post about your category on TikTok, YouTube, Instagram, blogs, or newsletters.
• Give them a reason and a link. Product, a commission structure, and a clean link (Associates link or an attribution link) to track their traffic.
• Prioritize video demos. Creators who show the product in use drive higher-intent clicks than a static link drop.
• Consider Amazon Attribution. It lets you measure the offsite traffic and sales each creator drives, so you know who is actually working.

How Amazon affiliates pair with TikTok Shop

Here is where brands leave money on the table: they run Amazon and TikTok Shop as separate universes. The same creators can sell on both.

The same creator, two revenue streams

A creator who reviews your product can:

• Drive offsite traffic to your Amazon listing for shoppers who prefer to buy on Amazon.
• Sell the same product as a TikTok Shop affiliate, with shoppable video and in-app checkout, for shoppers who buy in the moment.

Recruiting once and activating both channels roughly doubles the return on every creator relationship.

The halo effect

A viral TikTok often lifts Amazon sales even without a direct link, because viewers search the product on Amazon afterward. If you only track the TikTok Shop link, you undercount the creator's real impact. Measuring the halo across channels tells you who is truly moving revenue.

Common mistakes brands make getting Amazon affiliates

• Confusing the two programs. Asking a website-only Associates creator for an onsite video, or expecting an Influencer Program creator to run a blog, wastes everyone's time.
• Recruiting too narrowly. A handful of creators is not a program. Onsite conversion and offsite reach both need volume.
• No product in hand. Creators promote what they have used. Skipping samples kills authenticity and conversion.
• Ignoring attribution. Without measuring offsite traffic and the cross-channel halo, you cannot tell your best creators from your busiest ones.
• Treating Amazon and TikTok Shop as separate recruiting efforts. You end up sourcing the same creators twice and missing the compounding effect.

Why this matters for TikTok Shop brands and agencies

If you sell on both Amazon and TikTok Shop, your affiliate strategy should be one motion, not two. The creators worth recruiting are largely the same people: category-relevant reviewers who can drive onsite conversion on Amazon and shoppable sales on TikTok Shop. The operational challenge is finding them, reaching out at volume, getting samples out, and then measuring impact across two channels that do not talk to each other.

Hubfluence is built for exactly this. It is the #1 TikTok Shop affiliate outreach and management platform for brands and agencies, combining AI creator discovery, 1,000+ DMs and emails a day, sample management, and affiliate CRM in one tool. You source creators, run outreach and follow-up sequences, track samples against posts, and manage the whole affiliate roster from one place.

The part that matters most here is measurement. Hubfluence connects natively to Amazon, Shopify, Meta, TikTok Shop, and email, so you can see Halo Effect Tracking: how a creator's TikTok content lifts your Amazon sales, not just the TikTok Shop link. That is how you find the creators who are quietly driving Amazon revenue and reward them for it.

Because it is a software platform you run yourself rather than a done-for-you agency, your creator relationships and data stay with your brand as the program scales across both channels.

If you want to recruit creators once and activate them across Amazon and TikTok Shop while tracking the full halo, book a demo with our team.