Creator Workflows
That Keep Moving.
Workflows is a visual, node-based builder for the TikTok Shop creator journey. Chain TikTok DMs, collab invites, emails, and waits, branch on posts, samples, and GMV, and route every creator to their next step, from first invite to next campaign.
Meet every creator
where they are.
A creator who just posted deserves a thank-you. One still waiting on a sample needs patience. One who went quiet needs a nudge. A workflow reads where each creator stands and sends them down the matching path, so nobody gets the wrong message at the wrong time.
Choose who comes in
Pull creators from a Smart List or Segment, or start them the moment they reply, their sample status changes, they post, or their GMV crosses the line you set.
Put it on a schedule
Run any workflow daily, weekly, or monthly. The same play keeps working through your roster without anyone remembering to kick it off.
Branch on real results
Conditions check whether a creator posted, whether the sample shipped, or whether GMV and post count cleared your bar, then split yes and not-yet paths.
From blank canvas
to live workflow.
Three decisions turn a creator play into a workflow that runs on its own: who enters, what happens, and how often it runs.
Choose who enters.
Start from a Smart List or Segment, or trigger on a reply, a sample status change, a new post, or a GMV threshold.
Lay out the steps.
Drop TikTok DMs, collab invites, emails, waits, conditions, and list or tag actions onto the canvas, or open a template and edit it.
Set the schedule and go live.
Pick a daily, weekly, or monthly run and switch it on. Each creator follows the branch that matches what they actually did.
Turn a shipped sample
into a posted video.
The stretch between a sample leaving the warehouse and a video going live is where follow-up usually slips. This workflow covers it end to end, so every creator gets the brief on time and only the quiet ones get chased.
- 1
Starts on approval. The workflow begins the moment a sample request is approved.
- 2
Waits for shipping. A wait-until step holds for up to seven days until the sample ships.
- 3
Sends the brief. An email delivers hooks, key claims, and the product link, then the workflow gives the creator five days to film.
- 4
Checks for a post. Creators who posted get tagged and added to your repeat list. Creators who have not get a reminder DM and a follow-up tag.
@noor.beautySkincare · 84K followersDay 7Fill your next campaign
with this one's winners.
Your best creators for the next launch are already selling for you. A recurring check-in finds them on a schedule and moves them into place while the current campaign is still running.
- 1
Runs every Monday. The workflow sweeps your active affiliates on a weekly schedule. Switch it to daily or monthly any time.
- 2
Applies your bar. A condition looks for GMV over $1,000 and two or more posts in the last 30 days, with match all or match any.
- 3
Builds the roster. Creators who clear it land on your next campaign list and get an early-look DM.
- 4
Nurtures the rest. Everyone else gets a nurture tag, so they stay in view for the next sweep.
Next run: Monday, 9:00 AM
Who enters
12 creators match on this runSix plays worth
building first.
Open a template and edit any step, or start from a blank canvas. These are the creator plays we would set up first on a new TikTok Shop program.
Invite to first post
Send the collab invite, wait for the sample to ship, then thank the creators who post and remind the ones who have not.
Sample to content
As soon as a sample ships, send the brief, give the creator time to film, and follow up only if no video has gone live.
Weekly top performers
Every Monday, find affiliates with GMV over $1,000 and two or more posts in 30 days and move them onto your next campaign list.
Reply follow-through
When a creator replies with interest, tag them, send the collab invite, and hold the next touch until their sample ships.
Quiet poster nudge
Pull creators who sampled but have not posted from a Segment, send a reminder DM, then an email a few days later if they stay quiet.
Monthly roster refresh
Once a month, sweep a Smart List for creators who posted in the last 30 days and add them to the roster for your next launch.
Questions about
Workflows, answered.
Workflows is the visual, node-based builder in Hubfluence for the TikTok Shop creator journey, from first invite to next campaign. You lay out TikTok DMs, collab invites, emails, waits, conditions, and list and tag actions on a canvas, branch on what each creator actually did, and run the whole journey daily, weekly, or monthly.
Automations is the Hubfluence rules engine: a trigger, a set of conditions, and the actions that fire right away, plus the Auto Responder and AI Sample Approval agents. Workflows is for journeys that play out over days or weeks. It chains steps with waits in between, checks conditions along the way, and splits creators into yes and not-yet branches, all on a visual canvas.
Outreach Sequences run a linear cadence of TikTok DMs and emails that stops when a creator replies, which is ideal for first contact. Workflows branch. They check whether a sample shipped, whether a creator posted, or whether GMV and post count cleared your bar, then send each creator down a different path, so they keep working long after the first reply.
Creators can enter from a Smart List or a Segment, or start a workflow when they reply, when their sample status changes, when they post, or when their GMV crosses a threshold you set. A recurring workflow re-runs against its audience on the schedule you pick.
Steps include TikTok DMs, TikTok collab invites, emails, fixed waits, wait-until steps, conditions, adding a creator to a list, and tagging a creator. Conditions can check whether a creator posted, whether a sample shipped, and GMV and post-count rules over a timeframe, for example GMV over $1,000 and two or more posts in the last 30 days.
Yes. Any workflow can run daily, weekly, or monthly, so a play like a Monday check-in on your top affiliates keeps running without anyone starting it by hand. You can open a template to start, or build the workflow from a blank canvas.
See Workflows
on your own shop.
Book a walkthrough and we will map one of your real creator plays on the Workflows canvas, from the first invite to the next campaign. No deck.