TikTok Shop's Account Health Rating (AHR) replaced Violation Points in 2026. This guide explains the 0 to 1,000 score, why sellers start at 200 and must stay above 150, what the milestone restrictions at 150, 100, 50, and 0 mean, and how to recover. Sourced from TikTok's seller docs.
Account Health Rating (AHR) is TikTok Shop's account-health score, ranging from 0 to 1,000 based on your activity over the last 180 days. All sellers start at 200 points. You earn points by fulfilling orders and passing policy quizzes, and lose them for policy or performance breaches. Keep your AHR above 150 to avoid milestone restrictions. Dropping to 150, 100, or 50 can limit new listings and campaign enrollment for 7, 14, or 28 days, and hitting 0 can lead to permanent deactivation.
A clear guide to TikTok Shop's Account Health Rating, written for brands and sellers who want to protect their selling privileges and understand the 2026 scoring system.
Account Health Rating (AHR) is a color-coded numerical score, from 0 to 1,000, that gives a snapshot of your seller account's overall health. It reflects points earned and lost based on your shop's activity over a rolling 180-day window.
In 2026, AHR replaced the older Violation Points system. The important shift: instead of violations resetting, your score now reflects a rolling 180-day history, so recent behavior compounds. A clean, well-run shop climbs; a shop that keeps breaching policy or missing performance standards bleeds points over time.
You earn points two ways: successfully fulfilling orders, and passing policy quizzes. You lose points when you breach a policy or fall short of TikTok's performance standards.
Every seller starts with 200 points, which places a new shop in the healthy zone. TikTok uses color zones to show status at a glance:
The line to watch is 150. TikTok's core guidance is to keep your AHR above 150 points to avoid penalties. Once you slip below the green zone, milestone enforcement comes into play.
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AHR enforcement is tiered. As your score drops to each milestone, the restrictions escalate:
The pattern is clear: the lower you fall, the more of your selling ability TikTok restricts, and the longer the restriction lasts. Losing the ability to create new listings or join campaigns during a key sales period is a direct revenue hit, which is what makes AHR worth actively managing rather than reacting to.
The system is designed to be recoverable, but prevention is far cheaper than recovery:
Because the window is 180 days, recovery takes sustained good behavior, not a single fix. The upside is that consistent, compliant operation steadily rebuilds your score.
AHR is, in effect, your license to keep selling. Every other growth lever, creators, ads, viral content, depends on your shop staying live and unrestricted. A brand pouring budget into a creator program while its AHR quietly slides toward the orange zone is building on sand, because a listing freeze or campaign lockout can hit right when momentum is peaking.
For agencies, AHR should be one of the first things you check on any account you take over. It is a fast, objective read on how well the shop has been run, and it tells you whether you are inheriting a compliance problem before you invest in creative or creator strategy. A shop in the red zone needs its health fixed before anything else will stick.
The connection to the creator side is indirect but real: reliable fulfillment earns AHR points, and creator-driven demand is what stresses fulfillment. When you scale a creator program without planning for the order volume it creates, you risk the fulfillment misses that cost AHR points. Hubfluence runs the creator side of TikTok Shop so demand is planned and your operation is not caught off guard. If you want to grow creators without putting your account health at risk, book a strategy call and we'll map it to your shop.
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