Why Manual Creator Outreach is Costing Your Brand Thousands
Your brand is losing money doing manual outreach. Here's why software outperforms VAs, agencies, and manual work for TikTok Shop creator recruitment.
The Hidden Cost of Manual Outreach
Your brand is losing thousands of dollars doing manual outreach.
You should 100% outsource creator outreach to software. Here's why.
1. Manual Outreach is a Waste of Time
Your time should be spent on high-ROI tasks for your TikTok Shop brand:
Sending individual DMs to creators is not high-ROI work. It's repetitive, time-consuming, and easily automated.
2. Agencies Are Too Expensive for Most Brands
Yeah, there are great agencies out there. But agency services are only worth it if you can afford premium pricing.
Low budget brands need to be in the weeds doing their own campaigns and being active with their creators. You need to understand what works before you can effectively outsource to an agency.
And even when you can afford an agency, you need to understand the fundamentals yourself to evaluate their performance.
3. VAs Are More Expensive Than Software
One VA won't hurt. But here's the problem:
Training and teaching VAs how to do outreach is a nightmare if you don't know what you're doing yourself. You end up spending hours on training, oversight, and quality control.
VAs also:
The Software Advantage
It takes less than 5 minutes to create a campaign with the right software.
Reviewing samples is quick.
After that, you should spend your time engaging, training, and spending time with your creators - the high-value activities that actually move the needle.
Where Your Time Should Go
Stop spending hours on outreach mechanics. Start spending hours on:
That's how you build a creator program that compounds over time.
